Runet in general and numbers
A quick view on Russian internet in numbers
(according to Romir surveys, FOM and TNS Gallup in 2007):
Population of Russia – 142,2 mln people
Over 18 years old – 114 mln people
Internet users – 23, 9 mln people (18+) – that is 21% of the general population of Russia 18+
Population of Moscow – 9 mln people
Internet users over 12 years old – 4,8 mln people (51%)
Russia
2006 – 20.1 mln users
2007 – 23.9 mln users
Moscow
2006 – 3.6 mln users
2007 – 4.8 mln users
Audience in Moscow goes up thanks to: ACTIVE users (6-7 days a week) and HOME users
Age groups: under 25 and over 35
Runet audience evolution
- Equalization of gender audience makeup (48% female users)
- Audience concentration within 18-39 years old will abate
- Number of users will go up in the old age groups
Tendencies
- There are more new users in the regions, but both activity growth of Moscow audience and migration to Moscow balance this process
- Current Moscow model of Internet audience is a prototype of what there will be in the regions in three years:
- Access to Internet both at home and at work (office audience more often use Internet at home, e.g. LiveJournal & Odnoklassniki.ru)
- Almost all home computers have access to Internet
- Broadband access full dominance
- Main audience growth is provided by 40 years old users (+60% among pensioners 55+ – according to FOM data for the last two years)
Where Internet users write
According to Yandex Blog Search Russian language blogs for the most part are kept at 73 blog hosting servers (the number includes sites that host more than 200 blogs). The most popular blog hosting websites housing between 50 and 350 thousand journals are LiveJournal.Com, LiveInternet.Ru, Blogs.Mail.ru. At the same time the majority of standalone bloggers use WordPress as engine. A vast majority of bloggers (95%) live in cities, where population exceeds one million people – nearly 80% are from Moscow ans Saint Petersburg.
Where Internet users spend their time
The most popular social networks in Runet are: Odnoklassniki.ru (more than 10 mln people) – .ru version of Classmate.com, Vkontakte.ru (7,6 mln people) – .ru version of Facebook.com.
Dating services – Love Planet (9 285 582 people), Mamba.Ru (9 467 626 people).
Photo and video hosting – fotki.yandex.ru, video.mail.ru, Rutube.
And to measure public opinion helps Blogs.Yandex.ru with it’s pulse as well.
big numbers indeed. . . . see you tomorrow Olga
Very interesting. I am writing my thesis on corporate blogging (esp differences between germany and the US). As a Russia-Fan (have lived for half a year in Piter) I would be interested on your view of the Russian corporate blogosphere. I did some research a while ago and found almost nothing. Maybe you can give some insights on that.
Thanks! I’m looking forward to reading more interesting things on your blog!
Nils
Thank you, David, for your adv. in http://www.sixtysecondview.com/?p=607! Actually the background is not so interesting))
Nils Koenig, thank you for your interest. I can say that in my plan to observe corporate blogosphere in my third post, the second supposed to be about thematic social networks.
Dear Olga Rasulova, thanks for the answer. I’m really looking forward to that. Actually I’m working with Wolfgang, because he’s advising us here at the Daimler-Blog. So I know what great work you guys are doing. I’m excited to hear more about Russia. If you need any help or other research advice also with respect to Russia’s corporate blogosphere, I’ll be happy to help
The RSS feed doesn’t seem to be working for some weird reason…
Thank you, margus, I’ll check it out..
now RSS feed is fixed. Thnx, margus!
[...] than other spheres of our life – and Runet is not exception. Earlier I’ve published the analysis of an audience of the Runet’2007, now representing the analysis of an audience’2008 (according to Rosstat surveys, FOM, Comcon and [...]