What does Runet buy online? According to Nielsen’s global research about online behavior (January, 2008) – Russian users more often prefer to buy via e-commerce books (42%), electronic stuff (33%), video, DVD, games (29%), music (23%) and software (23%).

Russian users not often buy clothes, accessories and shoes – just 19% (In Germany 42%, USA – 41%, South Korea – 70%). Food is very rare product for e-commerce users in Russia – just 8% for 3 months. The middle average of this data globally is 14%, and in Japan – 36%.

Russians used to pay for online products mostly by cash (59%), by credit cards – 21%.

The most popular e-commercial sites of Runet are:
Ozon.Ru, Yandex.Market, Molotok.Ru, Torg.mail.ru, Auction.ru