Internet Experts Unite Into The Association “Social Media” (Russia)
The Social Media Association has been founded in Russia as a group of experts working with social media, with the support of the Regional Public Center of Internet Technologies (ROCIT), Russian Association of Electronic Communications (RAEK) and Internet & Business Association (AIB). The goals of the SM Association include but are not limited to:
• interchange of experience between the leading market players;
• customer and industry advocating through developing Social Media Code of Ethics;
• promoting new approaches to PR and marketing;
• social media trainings;
• professional community building;
• developing industry standards.
“Social media market is growing in Russia,” said Anna Rokina, NetMind research director. “And we really need some quality standards and guidelines to be developed for those working here. We also need some measurement standards for evaluating the effectiveness of advertising and promotional campaigns being implemented in social media”.
The Social Media Association has its steering committee with:
Edelman Imageland Russia (Olga Rasulova), Netmind. Social Media (Anna Rokina), SK Content Group (Sergey Kuznetsov), Redkaya Marka interactive marketing company (Anton Popov), Comunica agency (Mikhail Umarov), IPSOS, Affect agency, BigIdea and ArtStyle MEDIA advertising & communication agency.
The Association will join Russian companies communicating with their customers through social media and blogosphere, agencies offering promotion in social media and doing it effectively, experts and freelancers working with social media and industry analysts and researchers.
Internet Business will grow in the years to come as more and more people get online. I also invested in an online store.;**