Last month we (as Edelman digital Russia) launched new online project – a blog for professionals in HR sector – for Ventra Employment (Edelman Imageland’s client). The project’s goal was to build a communication platform for online interaction between Ventra Employment specialists and it’s current and future clients and candidates. In addition, new platform allows HR-experts from Ventra’s clients list (wish list for candidates) to communicate with their candidates managing it’s own blogs on blog.ventra.ru.
 
This communication platform is effective B2B solution for drawing new clients to Ventra Employment. With it being launched just recently it has already become important for Ventra experts. Ventra employs real professionals and they have much to tell to their clients and partners through new blog.

Besides, there is an opportunity for the company to participate in the project on a partnership basis. That’s what we did. Now our HR expert represents Edelman Imageland as an employer on blog.ventra.ru, telling our users about Edelman appraisal system, Edelman Global University and other interesting programms for Russian candidates. Very interesting notice, when expert really understands his/her goal and all benefits which are results from blogging – it takes just short period of time to teach him/her to blog. And I have to admit, that our HR director – Anna Govorina - is very natural in this new way of communication.