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Internet Experts Unite Into The Association “Social Media” (Russia)

Olga Rasulova — Wed, 13 May 2009 09:36:01 +0000

The Social Media Association has been founded in Russia as a group of experts working with social media, with the support of the Regional Public Center of Internet Technologies (ROCIT), Russian Association of Electronic Communications (RAEK) and Internet & Business Association (AIB). The goals of the SM Association include but are not limited to:

• interchange of experience between the leading market players;
• customer and industry advocating through developing Social Media Code of Ethics;
• promoting new approaches to PR and marketing;
• social media trainings;
• professional community building;
• developing industry standards.

“Social media market is growing in Russia,” said Anna Rokina, NetMind research director. “And we really need some quality standards and guidelines to be developed for those working here. We also need some measurement standards for evaluating the effectiveness of advertising and promotional campaigns being implemented in social media”.

The Social Media Association has its steering committee with:
Edelman Imageland Russia (Olga Rasulova), Netmind. Social Media (Anna Rokina), SK Content Group (Sergey Kuznetsov), Redkaya Marka interactive marketing company (Anton Popov), Comunica agency (Mikhail Umarov), IPSOS, Affect agency, BigIdea and ArtStyle MEDIA advertising & communication agency.

The Association will join Russian companies communicating with their customers through social media and blogosphere, agencies offering promotion in social media and doing it effectively, experts and freelancers working with social media and industry analysts and researchers.

Welcome to the future

Olga Rasulova — Tue, 18 Mar 2008 23:23:27 +0000

Rick Murray presents western approach of working with social media to russian bloggers and representatives of local media. Are there any differences between US and Russian online market? What are the main principles of communicating in social networks and blogging? Good-bye web-sites, hello world as a worldwide social network!

Video of Rick Murray’s presentation “Welcome to the Future” on the round table in Moscow:

The role of blogosphere and social networks in business communications

Olga Rasulova — Tue, 18 Mar 2008 05:44:29 +0000

Today at 13.00 a.m. Edelman Imageland Interactive is organizing the round table with participation of Rick Murray, president of Edelman Digital. The theme of press-event is “The role of blogosphere and social networks in business communications”. There will be representatives of our local media and specialists in online communications. The main issue of this discussion is the comparison of western and Russian approaches in working with social media during PR-campaigns.

Every interesting moment will be recorded on video and placed here as a podcast (may be Rucast).

See you soon!